Article Marketing Strategy For Effective Internet Marketing

Gaining both credibility and an SEO favorite is Article Marketing Strategy . Why? Well, there are several reasons for this and two I can mention right out of the gate.

1) Search Engines LOVE fresh content in the form of unique articles on your website. Think of it. Imagine you have a long tail keyword phrase that gets a good amount of searches every day but isn’t too competitive.

You write or have written for you a well researched article, optimized with your keyword phrase then publish it online. Google, Bing, Yahoo comes along and takes a look and notices that your website is the ONLY ONE out there that has this unique information on this subject. Others have copied, word for word an old article that has been floating around the internet for years. Who do you think the search engines will favor? Yep. Your site!

Traditional article marketing strategies had you publish the same content to multiple article directories. When the same article is published then republished again, Google and the other search engines dub this: duplicate content. Duplicate content will not rank like original content. Period.

2) Keeps on going and going… Once those unique content articles have been submitted and published, they will work for you year after year after year. As you continue to write more fresh content and submit it you will eventually gain respect as being an authority on the subject.

With each article submission, there is an Author box at the bottom. In the author box, you will create one or two links pointing back to your site depending on the directory and their rules. Imagine that article marketing strategy working for you when you have hundreds if not thousands of quality links pointing to your site. Yep. The search engines LOVE that as well.

QUESTION: You said "thousands" of links and articles. How is that possible?

ANSWER: One of my favorite article marketing strategies is through my Unique Article Wizard Membership I can’t say enough good things about it. They are able to take 3 similar articles that are all keyword rich and submit a unique version to 100′s if not thousands of quality directories – at the push of a button! Unreal, really. Don’t get me wrong. A little work is required on your part, however, what they can do for your SEO efforts is fantastic.

Unique Article Wizard (UAW) takes so much pain out of the process. As an example: they automatically create all accounts at all the directories for you. No more signing up individually for each and every directory. Whew.

QUESTION: What if I don’t know how to write well?

ANSWER: Hire a good writer to create the articles for you.

QUESTION: Where can I get a good writer?

ANSWER: These people are excellent. I use need-an-article.com and myarticleexpress.com when I need to spend more time working on my sites. You can also try rentacoder.com. They have a great set up there for all sorts of requests.

I hope you found this helpful. Here is some more information about Article Marketing Strategy and get additional effective internet marketing help. See you on the next post…

Best wishes to you.
B.L. Marlow

PS: Want to learn more? Sign up for the FREE 3 Day Article Marketing Stealth Course:

Article Marketing For Online Success

by Michael Fleischner

Article marketing has gained a great deal momentum over the last two years. This is due to the fact that many websites, not to mention website rankings, are driven by quality content. As web site owners have learned more about search engine optimization and the value of quality content, they have gravitated towards article marketing.

For anyone who is not yet using article marketing I suggest that you start today. It costs nothing to begin and can pay huge dividends. Article marketing is here for the long term. Many people I speak to about article marketing are concerned that the space is too crowded and they are late to the game. The truth is that you don’t have to be concerned that others are using article marketing because it works no matter how many people use it.

Article marketing is effective because you search engines love quality content. Moreover, you are producing content that will be ranked by search engines and including a link back to your website. Content focused around specific keywords is identified by search engines to display when users search on a particular niche or topic of interest. When your article includes links back to your website, you pass value back to your site.

When you post your article on article directory websites, your content receives additional exposure and is added to related content. As your article ages you benefit from the Google page rank assigned to your article. If you included article back to your website, the value is passed back to your website.

A common mistake that is made when website owners start their article marketing campaign, is they forget to link back to their own website. Sometimes new marketers remember to insert a link to their website but the link is designed in the wrong manner. The right way to develop in bound links is by using keyword rich link text.

If not sure about the best method to produce a keyword rich link, search Google for a tutorial or simply the html code you need to produce a link in the right way. There are many websites that can provide instructions for creating links that display your keywords in the link text. This is essential if you are going to get the full value of article marketing.

Once you have written your articles and included properly formatted links, you can submit them to article directories. Make sure that the sites you are submitting to have a high Google PR and are popular. I used to think that the benefit of article directories was the fact that many web site owners frequent these sites for content. But the real value is the Google PR that the site provides and passes your website through your links.

Many of these online article sites do not distribute content at all. In fact, the percentage of individuals copying content and pasting it on their site correctly is fairly limited. That said, if you focus on the top sites you derive most of your value from getting your articles posted on their website.

Create your articles and design them properly. Include links to your website in the author box. You can also try including links in the flow of text but this is sometimes not allowed by article websites. Keep in mind that your links should use keywords in the anchor text. Before you submit your articles, test all of your links to make sure they work properly. Then, you are off and running.

About the Author:

For additional article marketing help, visit the Internet marketing forum. There you will find helpful online marketing advice as well as information on SEO training and much more. Get a totally unique version of this article from our article submission service 

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