Welcome to the Effective Internet Marketing Help.com blog. I’m very pleased you’re taking a moment of your busy life to visit.
My name is B. L. Marlow and my entire focus here is to do my best to provide you with quality internet marketing information that is actually useful. I’ll do my best to answer your questions, post informative content and provide excellent internet marketing help through articles, videos, courses, reviews and more.
This is an ever evolving endeavor and I’m thrilled to share it with you. I have some exciting ideas that I hope will involve you in the very near future. Will let you know. Finally, please feel free post your questions anytime and I’ll do my best to answer in a timely fashion.
Best wishes to you and yours,
B. L. Marlow
Six Keys To Effective Internet Marketing
Effective internet marketing has become increasingly profitable and when employed strategically, helps to increase your internet business. With more and more people connected to the internet, it would be quite misguided to ignore effective online marketing tactics. So what are some of the ways you can do this? Following, are the six key ideas to keep in mind when looking to market a product online.
1. Good Keyword Research
It is extremely important when marketing online to have keywords that will get your website to pop up more often on search engines. If you incorporate long tail keywords you can greatly increase your chances. Why? By honing in on the customers needs, not only will you cut out a huge chunk of generalized competition but will know you have targeted someone who is at the end of the buying decision rather than the beginning.
Long tail keywords include several phrases that target a smaller niche audience online. With these keywords you can target particular online users who want very specific items, and overall this can lead to a lot of quality traffic to your website and much lower competition with the “big dogs”.
Look for keywords that are very specific in nature. As an example, go to the free WordTracker Keyword Tool and try this:
Type in “internet marketing” (without the quotes) and click Hit Me
Notice what pops up. In this example, we see over 1,800 searches per day. That’s great but also highly competitive and not at all specific.
However. Take a look at this result: “internet marketing optimization” with 90 searches a day. It’s a long-tail keyword and it is much more about people looking for ways to optimize their sites. Here then, is a much better choice to get more traffic and this alone is more in line with effective internet marketing.
2. Employing Web 2.0 (Social Networking)
Web 2.0 is not a real program; rather, it symbolizes a shift in internet usage toward shared knowledge, ideas, and creative endeavors. Blogs, wikis, social bookmarking and multimedia websites are all forms of social networking and are thus part of Web 2.0. For the internet marketer, using social networking sites and blogs to target customers is a great idea, as many people are engaged in social networking.
So. We, in this example, would create a blog about “internet marketing optimization”. Next, load it up with lots of unique content (absolutely critical that you do this-more later) and helpful information. Provide our own products or quality affiliate marketing products created to specifically solve this problem. We may create a Squidoo lens about the subject and we’d would also want to have Facebook, MySpace and Twitter accounts that shares info on this subject. You get the idea.
3. Search Engine Optimization (SEO) / Site Promotion
What has been discussed so far is in keeping with effective internet marketing strategy and SEO. Search Engine Optimization is an online marketing concept that focuses on trying to get your webpage or website product to appear high up on a search engine list (return results). Basically, the higher your web site is on the search engine page, the more likely someone will be to click on your link. Ask yourself this question: “Have I ever gone past page 3 on Google when searching for something? If you’re like me, probably not.
Another Key that needs to be mentioned here (again) is: Unique Content and Quality Links pointing to your site are absolutely crucial. Certainly SEO can involve so much more that your head will spin thinking about it. However, unique content and quality links must be at the top of the list.
Most people will not take the time to write a unique article and would rather copy somebody elses. Whatever you do, don’t take that approach. At the very least, look at getting original PLR articles with good content for your website. Google doesn’t appear to like rehashed, same ol’ same ‘ol content. They want fresh content. The problem, until recently, has been the amount of time consumed writing your own articles and then submitting each one to a directory.
4. Selling Your Own Product Or Affiliate Products
It is important to know when you should sell your own product and when you should look to selling affiliate products. The major question that you should ask yourself is whether or not you have enough of a market to sell your own product. What does that mean? Well, let’s say you want to market “clay tea pots”. Surely someone out there is interested, right? Try the Free Wordtracker Keyword tool again and we see this:
Only one search a day.
Looking further up on the search results however, we see that “clay flower pots” has 68 a day and possibly even better, many are actually looking for “hangers for clay pots” in some form or another.
So, you would then adjust your internet marketing strategy to focus more on clay flower pots (or hangers) and either make and sell them yourself online or find an affiliate program at CJ.com or Amazon.com and sell theirs for a piece of the action. There are plenty of choices and you can find the market right for you.
5. Internet Marketing To Get More Traffic
When trying to get more business on the internet, it is important to increase traffic to your website or product page. Many of the above-mentioned techniques can help increase online user traffic. Altering keywords for increased search engine potential, utilizing desirable keywords, and advertising on social networking sites can all help.
Grab a free copy of my ebook “Targeted Traffic Transfusion” for some excellent step-by-step instructions that will utilize these effective internet marketing / Web 2.0 concepts.
As you may imagine, volumes of information are available on this subject alone and I promise to explore in much more detail in upcoming posts.
6. Always: Be Of Service And Help Your Customer First
When a company is helpful, it is remembered by its customers. People want to buy from an intuitive and customer-oriented company. When You are helpful, your consumers will remember You. People want to buy from those they trust. If there is no trust, no sales will be flowing in. That is why it is good to focus your online marketing efforts toward helping your customers solve their immediate problem.
I’m reminded of Earl Nightingale and those cassette tapes I listed to while lounging by a beautiful lake many summers ago. He said: “Everything in the world we want to do or get done, we must do with and through people.” And this: “Success is the progressive realization of a worthy goal or ideal.” In my mind, for it to be worthy, we must first be honest with ourselves and others.
To conclude, I hope that you have found this article of value and that it has been helpful in at least providing some answers to a few of your burning questions. Naturally, all effective internet marketing practices cannot be summed up in one article. That is why this blog is here. I will do my best to address the many facets of this fascinating topic and provide real internet marketing help wherever possible. Drop me a line anytime and let me know what questions you need answered. I really look forward to hearing from you.
Best wishes to you
B. L. Marlow
Here are some additional effective internet marketing ideas from other blogs
Slapped Silly- Alex Goad Interview’s Dr.Glenn Livingston: Interet Marketing Course
NetMarketingCourse.net- Marketing Savvy from Brian G. Johnson I remember getting my first Google slap a few months ago when I joined.
Affiliate Marketing Tips & Tricks – Online Money
More than 95 per cent of people who are starting an internet marketing business fail at the process of making money. The majority of those people did not prepare for the challenges that every successful internet marketer encounters.
Effective Internet Marketing – Why Should I Use The Internet to Market My Business
Using effective internet marketing can help even local business attract new customers. But in order to be effective you need to be savvy about how the internet works and how to get the best results from the major search engine searches.
Affiliate Internet Marketing Help
Affiliate web site marketing can be an interesting journey. One of the things that I enjoy most about this type of marketing is that you get to recommend only products that you truly believe in, and products that you really know.
Some Successful Internet Marketing Tips – Web Strategies
Here are some Tips for Online Promotion: 1. Spend every day with at least one internet marketing activity on daily, monthly and yearly basis